CALGARY, AB – November 27, 2023: Today marks a significant transition for the Calgary International Film Festival (CIFF) as it announces the departure of Steve Schroeder, the Executive Director for the past 12 years. Schroeder will step down from his role on December 15, 2023. CIFF’s Board of Directors has appointed Katherine Penhale, the current Operations Director and Chief of Staff, to take over as Acting Executive Director.
Reflecting on his tenure, Schroeder expressed gratitude for the enriching experience at CIFF. “What a privilege and opportunity my time with CIFF has been! I’m proud of everything we’ve accomplished. It’s been fun and challenging in all the best ways,” said Schroeder. He extended heartfelt thanks to the festival supporters, attendees, colleagues, and friends, expressing confidence in CIFF’s promising future under Penhale’s leadership.
Schroeder’s arrival at CIFF marked a pivotal moment as he navigated the organization through financial adversity. His strategic emphasis on prioritizing audiences and filmmakers contributed significantly to the festival’s growth, sustainability, and acclaim.
Under his stewardship, CIFF witnessed remarkable milestones, including the introduction of large-scale events, record-breaking revenues and attendance, expanded year-round programming, attainment of Oscar-qualifying status for short films, and a heightened role in championing Alberta’s screen industry. Notably, his innovative approach in 2020 sustained the festival’s size, artistic scope, and audience engagement during the pandemic.
Amish Morjaria, President of CIFF’s Board of Directors, commended Schroeder’s pivotal role, stating, “His ability to align the organization’s vision and objectives has been integral to our success and current standing. We extend our best wishes to Steve for his dedicated service.”
Acknowledging the transition, Morjaria expressed confidence in Penhale’s capabilities as Acting Executive Director. Penhale’s journey within CIFF, from Venue Coordinator in 2016 to Operations Manager in 2018, Operations Director in 2021, and finally to her current role as Operations Director and Chief of Staff, showcases her dedication and progression within the organization.
Penhale’s professional track record underscores her adeptness in leadership roles, encompassing strategic planning, operational management, cross-functional collaboration, and financial analysis in competitive business environments.
Schroeder leaves CIFF with a solid foundation and financial stability. The Board has recently approved a comprehensive 2024-26 Vision and Design plan for the festival, outlining its strategy post-Eau Claire venue and partnerships. These plans will be unveiled in Spring 2024, setting the stage for CIFF’s 25th-anniversary celebrations in 2024.
